I love all things weird and wonderful and so when I first peeled my eyes on the new Three Mobile advert 'Sing it Kitty' I instantly felt compelled to laugh. I wasn't sure Three could follow with anything to top their last campaign, 'Dancing Pony' which was very successful on both TV and online platforms such as Twitter, however this new ad is already proving to be popular, generating 2,654,526 views on YouTube alone.
The ad features a young girl and her feline friend cycling around the neighborhood on a pink bike, which can only be described as a six year old's dream, (after all that basket and bell are adorable.) The cute couple sing passionately to Starships, "We built this city" as a Grandma drops her rubbish bag in awe of the strange site. Pigeons flee as the small songstress pedals her way through puddles, singing at the top of her little lungs. The fluffy grey and white cat bounces away in the weaved basket, adding an extra sense of strangeness to the ad. As a boy racer switches on his florescent car's lights, the duo are lit up as if on stage. To top it off, the pair cycle through an everyday garden sprinkler, although at this point the cat is ducking cautiously into the basket.
The end tagline is puurfect for the campaign, (sorry I couldn't resist.) It reads, "We all need silly stuff." And yes, we certainly do.
If you haven't seen the new ad, watch it here.
